Flying a plane and utilising business information to deliver organisational strategy is much the same thing. Hear me out—as a pilot, if my outcome is to land my aircraft safely, I review an approach chart and consider information like speed and wind direction to achieve that goal. As a business leader, if my outcome is to achieve specific KPIs, I review information to understand what actions I need to take to reach those metrics. In both cases, information is key to understanding the complete story and informing next steps.